How I Approach
User Research
I approach user research to reduce risk, align teams, and drive confident product decisions, particularly in AI-powered and B2B SaaS environments. As a Senior UX Researcher, my work focuses on helping teams navigate complexity: ambiguous problem spaces, emerging technologies, and high-stakes decisions.
AI & Product Research
Evaluating complex systems to drive confident product decisions.
I lead mixed-methods research initiatives focused on understanding how people interact with complex, data-intensive products, particularly AI-powered systems where trust, explainability, and workflow fit are critical.
This is how I deploy methods in practice:
Research Strategy
When I use it
Early-stage problem framing, ambiguous product direction, or when teams need alignment before execution.
What it helps answer
What are the highest-risk assumptions? Which questions matter now vs later?
Signals I look for
Decision uncertainty, misaligned stakeholders, unclear success criteria.
User Interviews
When I use it
To understand mental models, workflows, trust, and expectations, especially in complex or AI-assisted experiences.
What it helps answer
How users reason, where they hesitate, and what drives confidence or doubt.
Signals I look for
Language patterns, decision shortcuts, moments of friction or mistrust.
Usability Testing
When I use it
When evaluating system clarity, interaction breakdowns, or end-to-end task success.
What it helps answer
Where users struggle, what creates friction, and which issues meaningfully block progress.
Signals I look for
Error recovery, hesitation points, workarounds, time-on-task deltas.
Scale Research
Building repeatable, high-impact research practices
Beyond individual studies, I focus heavily on making research scalable, reliable, and actionable across teams. This means designing systems that allow insights to travel further and faster than any single project.
My approach to scaling research includes:
RESEARCH FRAMEWORKS
When I use it
When teams need consistency across studies, products, or user segments.
What it helps answer
How insights relate to each other over time and how research ladders into strategy.
Signals I look for
Duplicate questions, fragmented findings, difficulty comparing results across initiatives.
SYNTHESIS MODELS
When I use it
After complex or multi-method studies where raw data alone won’t drive clarity.
What it helps answer
What patterns matter most and which insights should inform decisions now vs later.
Signals I look for
Insight overload, unclear prioritization, stakeholders asking “so what?”
RESEARCH Operations
When I use it
As research maturity increases and teams need clarity on process, roles, and standards.
What it helps answer
How research fits into product development without slowing teams down.
Signals I look for
Inconsistent methods, unclear ownership, friction between research and delivery.
Influence Stakeholders
Turning insights into roadmap-altering decisions
Research only creates value when it meaningfully influences decisions. A core part of my role is ensuring insights are communicated in ways that resonate with different stakeholders and lead to action.
In practice, this means:
Insight Theming
When I use it
When findings need to be consolidated into clear, decision-ready takeaways.
What it helps answer
What patterns are meaningful and how they connect to product direction.
Signals I look for
Conflicting interpretations, fragmented takeaways, lack of alignment.
RESEARCH STORYTELLING
When I use it
When presenting findings to cross-functional or executive stakeholders.
What it helps answer
How research insights support tradeoffs, risks, and strategic choices.
Signals I look for
Disengagement, skepticism, or over-indexing on anecdotes.
DECISION WORKSHOPS
When I use it
When teams need alignment around priorities, roadmap direction, or next steps.
What it helps answer
How insights translate into shared understanding and concrete actions.
Signals I look for
Stalled decisions, circular debates, unclear ownership.
COLLEAGUE FEEDBACK
More feedback from Product & Design Partners
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![Person in black t-shirt and cap holding a mug with "I love Beaver" text, in a scenic outdoor setting with trees, lake, and mountains.]()
“I had the pleasure of hiring and managing Tyreek as the first User Researcher for Infura at ConsenSys. He played a pivotal role in building the research practice at Infura from the ground up. Tyreek’s impact went far beyond conducting research; he educated stakeholders on its value, leveled up the design team in research methodologies, and transformed research from a support function into a core pillar of our product strategy.
Tyreek's ability to navigate ambiguity and manage difficult stakeholders made him a trusted voice in the organization. He not only delivered actionable insights but also empowered others to understand the "why" and "how" behind research, creating a culture of informed decision-making. His leadership was evident as he helped hire and mentor two additional researchers, guiding their development and fostering exponential growth within the team.
Though he didn’t hold a formal lead title, Tyreek was by all definitions the research lead for Infura. His holistic thinking, adaptability, and dedication made him an invaluable asset to our organization, and I have no doubt he’ll excel in building or enhancing research practices wherever he goes.”
Andrew Cohen
Principal Product Designer, MetaMask -
![Smiling person in a light purple shirt against a neutral background.]()
“I had the pleasure of working closely with Tyreek on a project aimed at defining the long-term strategy for several ConsenSys products. While I focused on generating journey maps, Tyreek led the research that validated and enriched our understanding of the challenges users were facing.
Tyreek’s approach was incredibly collaborative. He involved me in every step, inviting feedback on his research plan, pulling me into each interview, and working closely with me to interpret the findings. His thorough discovery research unearthed insights that went far beyond our initial assumptions, which added immense value to the project.
Tyreek’s dedication to presenting these insights clearly and comprehensively not only made the project more successful but also demonstrated his commitment to quality work. Beyond his professional capabilities, Tyreek is a fantastic person to work with, and I would be thrilled to collaborate with him again in the future.”
Kyle Fiedler
Product Design Manager -
![Smiling woman with braided hair and turquoise earrings]()
“Tyreek served as my UX research mentor and I am extremely grateful I had someone as knowledgeable in the field, patient, and encouraging as him in my corner. He gave me tailored and in depth guidance on how to improve my resume and portfolio to appeal to hiring managers. When I was discouraged about the job market he encouraged me to continue putting out my best foot forward. With his help I was able to walk away confidently with a complete portfolio that accurately portrayed my skills, experience, and personal story.”
Paige Briana Hall, MPH
Public Health Project Manager | Strategic Planning | Research Evaluation
Industry Contributions
Recognized Contributions to the UX Research Community
In addition to my work inside product teams, I contribute to the broader UX research community through writing, collaboration, and shared frameworks. I’ve been featured as a contributor in industry resources used by researchers across sectors.